The following is an excerpt from our free white paper: 9 Ways Event Directors Can Leverage Technology to Attract and Retain Millennial Runners.

Use social media and keywords to promote running events.

Millennials runners reported learning about events most through social media (64%) and Internet search (57%).

Of the Millennial runners who use social media to learn about events, 94 percent do so via Facebook – while less than half learn about events via Instagram (39%) and less than a third do via Twitter (29%). In addition, Millennial runners learn about running events via Internet search – think Google or Bing – which means an event must be able to be found online for runners to come across it in a search.

These data speak to the importance of a strong social media and digital strategy when disseminating information about a running event. When developing a promotional strategy, focus on connecting with Millennials via…

To continue reading please download 9 Ways Event Directors Can Leverage Technology to Attract and Retain Millennial Runners.