Achieve client, City of Tampa, Fla., was awarded fourth place in the 2016 Best of the Web Awards in the City Portal category by the Center for Digital Government. The annual Best of the Web Awards recognizes city, county and state governments for their work to increase engagement among citizens while also providing them with cutting-edge web services.

The City of Tampa began working with Achieve in 2014. Their goal was to create a website that would better serve current residents and appeal to anyone who was considering relocating to the area.

After conducting a thorough analysis using the site’s Google Analytics, Achieve developed a plan that would accomplish the goals set during the kickoff meeting. The plan consisted of two phases:

  • The first phase focused on consolidating disparate backend systems to create a simple, intuitive content management system that would run on a single platform.
  • The second phase would focus on redesigning the website to better fit the needs of existing residents, visitors and future populations.

Phase One

When Achieve began working on the website the team discovered that there was an overwhelming amount of materials: 1,500 PDFs, 3,500 JPEGs, 6,700 pages and 105 content managers in total. For an easier user experience, Achieve met with the City of Tampa to determine which items were necessary to keep and which could be archived from the existing website.

Through a collaborative and iterative process the decision was made to launch the website on Drupal. This allowed the team to customize a responsive website that would provide an optimal viewing experience on any device, while at the same time providing the robust security and content management that Drupal is known for.

Phase Two

This second phase of the project had one goal: Build a stronger community by promoting the City of Tampa’s events.

To accomplish this goal the team conducted a thorough usability analysis on the old website to determine high traffic areas. This analysis was necessary so the team could ensure that the site’s most popular pages were easily accessible on the new site.  After identifying the most consistent user journey, the team created sample wireframes to structure the future website and pages.

Once the site map was agreed upon, Achieve developed mood boards to discuss the look and feel of the new website. This phase was incredibly detailed and included not just imagery, but also colors, fonts and usability elements like buttons and hyperlinks to iron out every single detail, no matter how small.

With acute attention to detail, the team worked hand-in-hand with the City of Tampa to develop a completely customized website that was easy for users to navigate and reflected Tampa’s  beauty.

Are you having difficulty creating an easy to navigate website that accurately expresses your brand personality? Let’s have a conversation and see if we could be a fit for your next project.

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