This past year was a remarkable one not just for us at Achieve, but for our clients and partners across the country. Besides helping execute an impactful MCON13, conducting leading research for the Millennial Impact Project and announcing our plans to join forces with Forte Interactive, we worked with some incredible clients to produce inspiring, creative fundraising campaigns.
In 2013, more people read blogs on the Achieve website than any in other year in our history. Here’s a look back at five of our favorite and most popular blog posts from 2013.
Creating a Direct Mail Letter that Sticks
At Achieve, not only do we dispel the idea that the direct mail letter is dead, we see it as the evolving foundation of every successful fundraising campaign. In our final blog post of 2013, we discussed how to make the most of your direct mail letter with an adaptable outline and tangible advice on getting your letter read and inspiring action.
How to Make Your Email Campaigns Stand Out with Millennials
Our brilliant Director of Marketing, Katie Pellerin, penned this piece on taking your email solicitations to the next level and igniting the next generation of donors and volunteers. Inspire action, optimize your design and layout, provide content that Millennials want and follow up on calls-to-action. These four bits of wisdom are worth revisiting, and can potentially expand your audience and reboot your next email campaign.
Why Millennials Aren’t Interested In Your Corporate Service Program
As more and more Millennials enter the workforce, managers must acknowledge the paradigm shift they bring in terms of cause work and how we must inspire employee passions. New trends warrant another look at this blog post on corporate service programs. After all, “when a Millennial employee swipes their card to gain access to the company’s building, their interests, networks, and personal passions don’t remain at the door.”
Blinded by the Sophisticated Donor
As professional fundraisers, we tend to align our methods and appeals with the needs of our “sophisticated donors” – the foundation executives and donors who focus on metrics and are looking to make an impact. Early in my career I realized that we (myself included) can often forget about the people who give because it makes them feel good or because they identify with our story and mission. In this blog I list a few of these “sophisticated donors,” and differentiate them from our broader audience.
Hey, Nonprofits, ‘Usability’ is More Than a Tech Term
Does your website or digital project pass the “mom test.” Sites that offer a quick, easily navigated experience make it easy for non tech-savvy folks to move to give and become involved. Before breaking in your new tech initiative, check this post and ensure that your web page or mobile app is usable.
Stay tuned with us as we expect 2014 to be our most exciting, forward-moving year to date. We’re cooking up some can’t-miss webinars and plans are heavily underway for MCON14 in Chicago!
As always, contact us with any questions or suggestions. Have a happy 2014.