Case Study:

Millennial Impact Project

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Challenge

As the largest generation in the country and the workplace, millennials (born 1980-2000) are in an unprecedented position to have an impact on how nonprofits and businesses alike approach cause work engagement. So how does this generation think about and act for causes? What influences them to give and serve for a cause in their personal and professional lives? How could Achieve help all organizations and employers adopt a millennial mindset in terms of cause work?

Solution

Since 2009, Achieve, in partnership with the Case Foundation, has conducted the most comprehensive ongoing study on millennials and their involvement with causes. The first four reports of the Millennial Impact Project focused on the relationships between millennials and causes – specifically nonprofits. As our research has evolved, we shifted focus in 2014 to learn how millennials prefer to engage with causes in their workplace. The 2014 Millennial Impact Report examined corporate social responsibility and what millennial employees look for in company cause work.  The 2015 report studied more specifically the relationships and experiences between millennial employees and their managers.

 

Our research includes both quantitative surveys and qualitative interviews with a representative sample of millennials throughout the U.S.

Results

In all, we have found that millennials have an affinity for “doing good,” both personally and within the workplace. Our Millennial Impact Reports have been downloaded by more than 10,000 individuals and organizations; The research has been cited in more than 800 publications, including TimeFast Company, USA Today, Entrepreneur, The Chronicle of Philanthropy, The Washington Post, The New York Times, U.S. News & World Report, Huffington Post, CNN, MSNBC and Forbes.

 

Through our research, nonprofits and businesses are better poised to understand how the millennial generation perceives and acts on behalf of causes in their personal and professional lives.

Services

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