The 2016 TD Beach to Beacon 10K Road Race registered 4,000 runners in a record-setting three minutes and 43 seconds.

Registering for the TD Beach to Beacon 10K Road Race might be more competitive than the race itself. After selling out in under four minutes and 32 seconds the last two years, RacePartner client TD Beach to Beacon 10K successfully closed out this year’s open registration in three minutes and 43 seconds. This is the fastest the race has ever sold out.

“While you don’t have to be fast to run the TD Beach to Beacon 10K, you do have to be fast to register, as was proven again this year with another record breaking effort,” said Race President Mike Stone.

Over 9,000 runners attempted to register for one of the 4,000 slots. This amount of registration traffic can cause problems for some registration providers, but not at RacePartner.

“We want to thank RacePartner, who handles our registration, for making the process as seamless as it is. And thanks to all the runners for getting up early and registering. Good luck and be safe with your training. We look forward to seeing you at the starting line on Aug. 6,” added Stone.

General registration wasn’t the only record broken this year. On Thursday, Cape Elizabeth residents were given a 24-hour window to fill 600 online slots. Those slots reached the cap in five minutes and 24 seconds. Also, a new individual registration record was set by Jason Huddy of Cumberland, Maine. Huddy completed his registration in only 39 seconds, breaking the previous record of 45.27 seconds that was set in 2013.

Since 2007, RacePartner has provided TD Beach to Beacon 10K with a fully integrated suite of race registration tools including web design, content management, registration transfers, volunteer management and most importantly, a stable platform for registration. A reliable registration process is very important to the event, however, it is just as important to the sponsors and supporters of the event.

“The registration process for the 19th running of the TD Beach to Beacon went extremely well and we couldn’t be happier with the outcome,” said Catherine Adams, vice president of North American Corporate Sponsorships for TD Bank. “Registration for any event this high in demand can be stressful, but RacePartner’s platform made the process very easy for the registrants and our team. We truly value their partnership.”

So how has RacePartner continued to have success with rush registration while other providers repeatedly come up short of the finish line?

“It’s how we built our platform. We focus on making the registration process as simple as possible. We take away the ancillary upsells and competing race marketing because those things don’t matter for the transaction. That’s why it doesn’t crash,” said Robert Anderson, executive vice president and cofounder.

Race registrants echoed the praise for the registration process on social media, despite facing stiff competition from their fellow runners.

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A lottery is now underway and runners have until midnight on March 20 to register for one of the 1,950 remaining bibs. The lottery winners will be drawn on March 22. To sign up for the lottery please visit Beach to Beacon’s website for more details.

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About RacePartnerTM 

RacePartner is a fully integrated endurance registration, fundraising and website solution. We work with a large international event series, local events and everything in between. RacePartner sponsored the first-ever Millennial Running Study, a research study seeking to understand the social and economic behaviors of millennials who participate in running events across the United States. We are a division of Achieve, a full-service research and marketing agency for causes. Racepartner.com

Contact

Rai Masuda
Director of Integrated Marketing
(561) 833-4040
[email protected]
achieveagency.com